Omscape
Goal: Develop an innovative wearable app to improve user’s Yoga practice
Why?
Yoga is an ancient practice that can be traced back to India over 5,000 years ago. The discipline involves breathing techniques, physical postures and meditation. Its philosophy is about connecting mind, body and spirit.
Everyone can benefit from this discipline since it can enhance the overall well-being and quality of life. Learning about the benefits from practicing Yoga can help us target our audience and design better features. Some benefits include:
- Building muscle strength
- Enhancing flexibility
- Promoting better breathing
- Supporting heart health
- Helping for addiction
Project Plan
Problem
Many individuals struggle to create a personalized yoga regimen that meets their unique needs, preferences, and goals. As a result, they may not receive the full benefits of practicing yoga, such as improved flexibility, strength, and relaxation. Our application aims to solve this problem by providing guidance and support to users as they create a personalized yoga regimen that is tailored to their individual needs, preferences, and goals. However, we need to develop an effective method for guiding users through this process so that they can get the most out of their yoga practice.
Main Value Proposition
Our App OmScape uses all available health data from the apple watch and incorporates qualitative data from our users to power an ML model to give you a hyper-personal workout based on how you feel, how busy your schedule is, what workouts you have done, and what your goals are. This allows for a personalized at scale to fit into anyone's schedule.
Competitive Landscape
Strava Evaluation
Maps – They have a really extensive and great map feature that lets you plan out routes.
Strava Evaluation
Maps – They have a really extensive and great map feature that lets you plan out routes.
Segments
- Visit Popular Spots
- Discover New Places
Routes
- Routes Nearby
Saved
- Saved Routes
- Starred Segments
- KOMs / CRs
- Local Legends
1
How might we guide users in creating a personalized yoga regimen that suits their individual needs, preferences, and goals using Omscape?
Fitbod App Evaluation
Yoga is an ancient practice that can be traced back to India over 5,000 years ago. The discipline involves breathing techniques, physical Fitbod is a highly rated and popular fitness app that offers personalized workout plans and tracks progress. Here are some additional pros, cons, and features to consider:
Pros
- Customized workouts based on user goals, fitness level, and available equipment.
- Detailed exercise instructions and videos to ensure proper form and technique.
- The app adjusts workouts based on user progress and feedback.
- Integration with Apple Health to track calories burned and other fitness metrics.
- Option to connect with friends and share progress and achievements.
- Option to log and track cardio workouts and other activities in addition to strength training.
Cons
- Requires a premium subscription for full access to features, including customized workout plans.
- Limited flexibility in modifying workouts or creating custom workouts outside of the app's suggestions.
- The app adjusts workouts based on user progress and feedback.
- Users may prefer workouts through trainers online or in person rather than AI.
- The personalization does not take into account any physical limitations a person may have.
Good features
- Ability to specify target muscle groups and adjust workout intensity based on perceived difficulty.
- Option to select specific equipment or bodyweight exercises.
- The app offers a variety of workout plans, including strength, hypertrophy, and endurance training.
- The workout log and progress tracking feature is comprehensive and allows for easy tracking and analysis of workouts over time.
- Personalized workout plans based on user goals, fitness level, and equipment availability.
- Large exercise library with detailed instructions and animations and video.
- Integration with wearable technology for seamless tracking.
- In-app messaging system for communication with trainers.
- Shows step by step once you start a workout.
Overall, Fitbod is a great option for those looking for personalized and adaptive workout plans. The app's detailed exercise instructions and progress tracking features make it easy to stay on track and motivated towards fitness goals. However, the app's premium subscriptii7ion may be a drawback for some users who are not willing to pay for full access to features.
Research
Participant screener questions
Survery Findings
Insights
The main benefits cited so far seem to be mental and secondary are the physical, our participants interviewed spoke about mental clarity and mental health.
There are different levels of yoga workouts available, and people tend to choose what suits their mood and energy level.
Practicing yoga in a group setting can be more motivating than doing it alone, but it's not always feasible.
Fitness apps and smartwatches are used as helpful tools for tracking progress, setting goals, and staying motivated and accountable.
Users who do yoga and other forms of workout, use yoga to supplement their workouts.
There are different levels of yoga workouts available, and people tend to choose what suits their mood and energy level.
Practicing yoga in a group setting can be more motivating than doing it alone, but it's not always feasible.
Fitness apps and smartwatches are used as helpful tools for tracking progress, setting goals, and staying motivated and accountable.
Users who do yoga and other forms of workout, use yoga to supplement their workouts.
Who Would
Use Omscape
Use Scenarios
As a busy professional, I want to incorporate more yoga into my daily routine to improve my overall spiritual well-being and mental health.
As a teacher and former athlete, I want to prioritize my routine, track my progress on my app, and attend more in-person classes with friends, so I can improve my running performance, stay motivated, and feel supported.
As a yoga practitioner, I want to explore different yoga styles and attend classes with a wider community, so I can deepen my practice, learn new techniques, and expand my knowledge of yoga.
As a teacher and former athlete, I want to prioritize my routine, track my progress on my app, and attend more in-person classes with friends, so I can improve my running performance, stay motivated, and feel supported.
As a yoga practitioner, I want to explore different yoga styles and attend classes with a wider community, so I can deepen my practice, learn new techniques, and expand my knowledge of yoga.
Wireframes
The usability testing sessions Were focused on learning if participants were able to complete specified tasks and what difficulties they encountered. The goal was to identify problems within the design, understand the user's perception and identify changes to improve the user's performance.
Questions Asked During Testing
Walk me through the onboarding flow
Where would you go for advice on the app?
How would you go about finding a teacher in your area?
How would you go about looking at your friend posts in the social media feature?
How do you search on the app?
What can you look up there?
How would you go about making a post?
Add a post, look at your feed, Like a comment?
How would you interact with the Yoga buddy on your phone and on the watch?
How would you go about finding a teacher in your area?
How would you go about looking at your friend posts in the social media feature?
How do you search on the app?
What can you look up there?
How would you go about making a post?
Add a post, look at your feed, Like a comment?
How would you interact with the Yoga buddy on your phone and on the watch?
What was learned?
The search function should search the whole app.
Add more tabs to search popular, trending, discover etc.
Unsure about what exactly yoga buddy is.
Yoga Buddy feature - AI or real person? People were uncertain if it was a real person on the other end.
Onboarding was user friendly.
The workout should have a ''vibe'' to describe it. For example, calm, upbeat, etc.
Make the time bigger on the watch.
Friends did not seem that useful on the watch as an option.
Add more tabs to search popular, trending, discover etc.
Unsure about what exactly yoga buddy is.
Yoga Buddy feature - AI or real person? People were uncertain if it was a real person on the other end.
Onboarding was user friendly.
The workout should have a ''vibe'' to describe it. For example, calm, upbeat, etc.
Make the time bigger on the watch.
Friends did not seem that useful on the watch as an option.
High fidelity
Participants were recruited directly from the Dune discord and were vetted with the screener linked above. The wireframes were taken into high-fidelity and matched with the dune branding and then tested in figma.
Watch
Full Demo
OmScape
Innovating Yoga Practice with Personalized Wearable Technology
Goal
Develop an innovative wearable application, OmScape, to enhance users' yoga practice by leveraging health data and user feedback for a tailored experience.
Why Yoga?
Yoga's ancient roots promote physical, mental, and spiritual well-being, offering benefits like improved muscle strength, flexibility, and heart health.
Understanding these benefits guides the app's target audience and feature design.
Understanding these benefits guides the app's target audience and feature design.
Problem
Many individuals find it challenging to create a yoga regimen that aligns with their unique needs, goals, and preferences, potentially missing out on yoga's full benefits. OmScape aims to address this by facilitating the creation of personalized yoga routines.
Value Proposition:
OmScape integrates health data from the Apple Watch and user input to power an ML model, offering hyper-personalized workouts based on users' feelings, schedules, past workouts, and goals. This approach ensures a customized experience for anyone's routine.
Competitive Landscape:
Strava: Known for extensive map features and route planning, although primarily focused on running and cycling, not yoga.
Fitbod: Offers personalized workout plans with detailed instructions but requires a premium subscription and lacks flexibility in workout modification.
Research Objectives: To guide users in creating personalized yoga regimens through OmScape, tailored to individual needs and goals.
Research Insights:
- Mental benefits of yoga, like clarity and health, are highly valued by users.
- The choice of yoga workouts is influenced by mood and energy levels.
- Group settings enhance motivation, though not always practical.
- Fitness apps and smartwatches are vital for tracking progress and staying motivated.
- Yoga often complements other workouts in users' routines.
Use Scenarios:
- Busy professionals seeking to integrate yoga for mental health.
- Teachers and athletes focusing on routine, tracking, and community for enhanced performance.
- Yoga practitioners exploring different styles and community classes for deeper practice knowledge.
Imapct:
Through strategic budgeting, expert guidance, and comprehensive market research, the campaign significantly elevated key metrics within a month: Gross Merchant Value, NFT listings, Monthly Active Users (700% increase), and NFT buyers.
Enhanced platform content with a Western-centric focus via targeted outreach on social media and a referral program, supported by insights from the 11 discovery interviews, budget, and market research.
Conclusion
Enhanced platform content with a Project Chinatown marked a pivotal growth phase for Oursong by merging user-centric design, strategic financial planning, expert advice, and detailed market research. By conducting 11 discovery interviews, managing a $30,000 monthly budget, and leveraging industry expertise, this multifaceted strategy not only met the expectations of American musicians but also established a scalable model for Oursong's future expansion, effectively navigating the complexities of the music, technology, and market landscapes.-centric focus via targeted outreach on social media and a referral program, supported by insights from the 11 discovery interviews, budget, and market research.
